SEA Team Lead (m/f/d)

Permanent employee, Full-time · Berlin

About the Job

We’re looking for a hands-on, strategic, and people-focused SEA Team Lead (Search Engine Advertising Team Lead) to take our paid search marketing to the next level. You’ll lead a small but mighty team of SEA Managers, driving performance, sharpening strategy, and fostering a culture of curiosity, growth, and accountability.

This is a key role in our digital marketing success, where leadership meets execution. You’ll guide your team to deliver outstanding PPC (Pay-Per-Click) results while staying actively involved in campaign management, optimization, and performance analysis.

If you love combining data-driven decision-making with hands-on campaign work, while coaching a talented team toward measurable impact, this is the perfect next step in your SEA career.

You’ll collaborate closely with Vertical Managers and other stakeholders to align paid search initiatives with broader business goals, ensuring that every campaign contributes to meaningful growth.

In short: this role blends leadership, strategy, and hands-on impact, the perfect opportunity for a driven SEA expert who wants to make a real difference.

This is what you'll do

Lead, coach, and inspire a small team of SEA Managers - helping them grow through clear feedback, development plans, and smart processes.
Own and manage your own SEA accounts, ensuring world-class execution and measurable performance.
Prioritize, delegate, and empower - setting clear ownership and accountability across your team.
Oversee and optimize day-to-day performance of Google and Bing campaigns, driving continuous improvement.
Enhance and streamline workflows, templates, and processes for scalable, efficient SEA operations.
Track, analyze, and report campaign results using tools such as SEMrush, Qlik Sense, and Excel/Sheets.
Act fast on performance issues, ensuring campaign stability and ongoing results.
Experiment and innovate, testing new strategies, formats, and channels to improve ROI.
Collaborate cross-functionally with Vertical Managers and key business stakeholders to align paid search with company goals.
Stay ahead of the curve - bringing the latest trends, tools, and best practices in digital advertising and search engine advertising to the team.

This is what you’ve got

Proven experience in digital performance marketing, with deep expertise in SEA campaign management and scaling for ROI.
Solid leadership experience, guiding small teams with an emphasis on accountability, autonomy, and growth.
Analytical mindset with hands-on experience to uncover insights and opportunities.
Data-driven decision-making paired with strong executional skills. You can both plan the strategy and make it happen.
Collaborative communicator who builds strong relationships with Vertical Managers and other stakeholders.
Fluent in German and English, able to align, influence, and challenge constructively.
Proactive, curious, and results-focused. You spot opportunities and act on them.
Creative problem solver who thrives in a fast-paced, performance-driven environment.
Feedback-friendly and committed to maintaining high standards across your team.

About Us

We Love X is a leading force in the affiliate space, dedicated to making advertising always add value. Starting as a SEA-focused company, we've expanded into broader PPC channels, TV advertising, and SEO.

As the world's largest affiliate in the dating market, we operate 200 websites across 12 languages, specializing in driving high-quality traffic and simplifying purchasing decisions with effective marketing funnels.Driven and founderled, our bootstrapped and independent status allows us to innovate and quickly adapt to market needs. Join us in creating the super affiliate of tomorrow's dating industry.

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