Head of Lead Generation (m/f/d)

Permanent employee, Full-time · Berlin

About the Job

We're building something extraordinary — a new lead generation business unit that has successfully launched and is now ready to scale. As our Head of Lead Generation, you’ll take full ownership and develop it from a piloted business unit into a consistently profitable operation within your first year.

You’ll be the architect of our lead generation business unit, the leader of a growing team, and a key voice at the management table. Reporting directly to the CEO with complete P&L responsibility, you'll have a clear opportunity to lay the groundwork for a future CXO role while creating meaningful commercial impact from day one.

This is what you'll do

Own and optimize the full lead generation funnel from traffic acquisition to lead monetization
Lead data-driven funnel analysis and drive CRO initiatives to maximize lead quality and conversion rates
Lead a high-performing team (Sales & Paid Marketing) by setting clear priorities, driving accountability, enabling growth, and using OKRs and feedback to align on goals
Collaborate closely with Product, Marketing, and CEO on strategic priorities
Optimize key processes and workflows within the business unit
Act as project lead for go-lives of new lead generation verticals
Use data to inform strategic decisions and continuously improve key metrics

This is what you’ve got

Proven success in digital performance marketing, growth, and full-funnel ownership.
Leadership experience managing small teams or cross-functional squads, with a strong focus on accountability and development
Deep analytical skills and comfort with funnels, KPIs, and ROI-driven decision making
Hands-on with Google Ads, Meta Ads, CRM, and landing page optimization
Fluent in German and English (C1+), confident communicator who aligns and challenges stakeholders
Comfortable giving and receiving direct feedback and holding teams to high standards
Self-motivated builder mindset who thrives in ambiguity and manages independently
Results-driven, resourceful, and adaptable — able to maintain momentum amid change

This is what we promise

Impactful Role: Your work will directly influence company growth and success
Professional Development: Opportunities to expand your skills
Flexible Work Environment: Hybrid options available
Collaborative Culture: Regular team events to foster strong working relationships

Application Instructions

If you’re a strategic leader passionate about driving growth and building high-impact teams in a fast-paced, data-driven environment, we’d love to hear from you.

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About us

We Love X is a leading force in the affiliate space, dedicated to ensuring that advertising always adds value. Starting as a SEA-focused company, we've expanded into broader PPC channels, TV advertising, and SEO.

As the world's largest affiliate in the dating market, we operate 200 websites across 12 languages, specializing in driving high-quality traffic and simplifying purchasing decisions with effective marketing funnels.

Driven and founderled, our bootstrapped and independent status allows us to innovate and quickly adapt to market needs. Join us in creating the super affiliate of tomorrow's dating industry.

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Your application!

We appreciate your interest in We Love X GmbH. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at People@we-love-x.com.